potential/ pə'tεnʃl /

1.adjective [+sales] [ advantage] [ problem] 
潜在的

2.noun [u] 
potential (for sth) (aptitude) (对某事的)可能性

3.noun [of person] 
(capability) 潜质

4.noun [of thing] 
(possibilities) 潜力

to have potential
有潜力
to achieve one's potential
发挥潜力